One person I met recently remarked that ‘people like me’ were responsible for those attractive Brochures of Apartment Developments that turn out to be small and horrible when you visit them in person, wasting time and disappointing expectations.

Designers too, at times, feel like their talents are being pimped. Their principles for clarity, simplicity and beauty used to entice and titillate for all the wrong reasons.

Designers fantasise about changing the system. Here’s one attempt, a book entitled, How to be a graphic designer, without losing your soul, by Adrian Shaughnessy. A collection of advice from eminent and successful Graphic Designers that managed to ‘circumvent’ such a predicament.