Previous Experience: report Cover

Project: Gambling Report, Government’s Response
Employer: Llewelyn Davies
Role: Cover Concept/ Illustration/ Art Direction

It was agreed the cover for this document should reflect a sense of vision, as it would be a statement of intent on the part of the Government, in view of economic growth, regulations reform and social impact.

The client’s request was that all gambling sectors be represented and that the layout follow DCMS (the Department for Culture, Media and Sport) corporate report guidelines.

The cover exceeded expectations by reflecting the concept of working together to produce a ‘winning hand’, poker’s Royal Flush.

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