Client: The Knitting Academy, 2010


This new fashion brand specialises in high quality luxury yarns made available to the growing UK Knitting market. It pitches a contemporary take on vintage, celebrating the high quality and style of the Edwardian era, and the glamour of Art Deco.
The photoshoot was set up to introduce and promote this new range of yarns, and was art directed in collaboration with a stylist to fit the brand’s personality and aims. It is used for both print and web promotional applications.
An e-commerce website was also developed.
Visit theknittingacademy.com
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