2006
The campaign was aimed at anyone wanting to manage pain, sports enthusiasts who want to improve their game, particularly golfers.
Bettermovement.co.uk explains in layman’s term what physiotherapy is, and it’s easier to spell and recall. It becomes part of the brand’s tagline: Treat yourself to better movement, treat yourself to the markland clinic.
The campaign can be printed in bulk quantities as a poster and as postcards, becoming eligible for printer’s discounts; and run for an extended period of time, adapting to different environments – the health club, the sports club, the GP practice and the hospital desk.
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