Edward Tufte, a champion of information graphics, uses the term ‘visual pollution’ to describe irrelevant graphic devices that get in the way.

He prescribes cutting out the superflous, and ‘escaping’ the two dimensional flatland – as we think, process and learn in 3D. He also advocates that content is the most important driver. The information should integrate words, numbers, and visual illustration in a way that is self-evident. A perfect example of this is argued in Mapped pictures: image annotation.

The result is usually and surprisingly simple, purposeful, and ultimately good for the soul. Enabling the viewer to engage, learn, and be genuinely ‘influenced’.